An embedded Instagram multiplayer game where users are given humorous prompts for which they take selfies using filters available on Instagram. The prototype was developed using Figma and ↗ SparkAR.
The primary persuasive goal was to apply the psychological idea of self-discrepancy theory1 and shift the motivation behind filter and selfie use from negative reasons like adherence to a beauty standard to more positive reasons like creativity and open self-expression.
The embedded design techniques used to inform the overall persuasive strategy were Intermixing2 and Obfuscation through Misdirection3. The nature of the multiplayer game employs Social Proof4 as a strategy to encourage creativity and openness among the players.